Business plan: gift wrapping. How to open a gift and souvenir shop from scratch

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* Calculations use average data for Russia

50 000 ₽

Initial attachments

150 000 ₽

40,000 - 50,000 ₽

Net profit

3 months

Payback period

Gift wrapping is a business for those who want to start their own business without significant financial resources. To start, you need 30 thousand rubles, basic skills and a competent business plan. By investing a minimum of funds, you can quickly develop your business and get a decent income.

Business relevance

For all holidays and all year round, people give each other gifts. For New Years, Valentine's Day, February 23rd and March 8th, Birthdays and other events. There is always a demand for this type of service, although it has some seasonality. Each of us makes several gifts throughout the year, and everyone wants it to look beautiful and presentable. But not everyone can cope with gift wrapping on their own, so they turn to professionals for help.

It is best to open a gift wrapping point in a large or medium city. There, the target audience is broader, and the level of income allows you to often use such services. In addition, there are more options for hosting a gift wrapping service in large cities, as the outlets with wrapping are usually located in shopping malls, flower shops and close to gift shops. However, even in a small town, you can succeed in your business if you correctly assess all the pros and cons of the gift wrapping idea, as well as draw up a competent business plan.

Benefits of Gift Wrapping Business:

minimal investment in gift wrapping service: no need to invest in expensive materials and equipment;

small expenses: no large staff is required and rent of a large room - 3 sq.m. will be enough;

at first you will be able to work independently, saving on wages to employees;

there are growth prospects. You can start with simple gift wrapping, and later develop into a full-fledged gift shop, expand the range and list of services, and then open several outlets around the city;

simple technological process. There are certain skills required to do gift wrapping on your own, but they can be acquired in no time. To fulfill orders, you do not need to handle complex equipment - everything is quite easy and understandable;

The payback period for gift wrapping business is 3-5 months. If you open up during peak sales, you can recoup your investment in the first month of operation. Therefore, it is recommended to open a gift wrapping point at the end of November, on the eve of the New Year rush;

business profitability can reach 300%.

However, every business idea (especially one that does not require large investments) has its own pitfalls.

Disadvantages:

seasonality. High demand period from December to March;

the need to develop a client base;

competition from major players. Gift shops usually have a packaging department, so a newbie will have to evaluate the market in advance.

To analyze gift wrapping business idea gift wrapping point, it is necessary to solve a number of problems:

collection of information about competitors, offers on the market, prices;

defining your target audience and creating a unique selling proposition;

analysis of business locations: pedestrian traffic, the presence of competitors nearby.

Based on the collected data, you will be able to draw up a business plan for a gift wrapping business and assess its prospects.

Gift wrapping is a business built on emotions

The prospects for the gift wrapping business are great, but why is not everyone succeeding in this business? Why seemingly exactly the same points can bring different income? A whole line is lined up next to one, and at the counter of the other the seller is bored. What is the secret of success?

The secret of success to feel the needs of the client, to offer him what he is looking for.

Hire a professional. The success of an enterprise directly depends on its insight, taste, design skills, ability to communicate with people and find an approach to each. Both the seller's consultation and the quality of the service should be at a high level.

Diversify your assortment, but don't overdo it. A small assortment of packaging material will force the client to go to a competitor, and a too rich offer can confuse and complicate the choice. By the way, keeping a huge amount of packaging materials is also unprofitable for you - this increases the purchase costs and complicates storage.

Stand out. Even if you are the only gift wrapper in this mall. Offer something interesting - and you will find clients not only among people who accidentally passed by. It is to create a unique offer that competitors are assessed.

Choose a location. Even the most sophisticated business can fail if the location is wrong. In this case, the main advertisement for your services will be a profitable place.

Get involved. Gift wrapping is a creative business that requires constant attention. At the same time, it is quite simple, so the entrepreneur himself can handle it. The main thing is to have the skills to decorate gifts. Before starting work, be sure to attend classes or master classes where they teach gift wrapping. For all its simplicity, this lesson requires knowledge of some tricks and techniques. If there are no such courses in your city, you can find them on the Internet. When you achieve some success in this business, teach all the tricks to your staff.

Now that you know the key success factors, you can go directly to organizing your business.

Registering a gift wrapping business

To start your own gift wrapping business, it is enough to issue an individual entrepreneur. No special permissions required. The procedure for registering an individual entrepreneur is standard. The main OKVED code is 82.92. Packaging activities. When registering an individual entrepreneur, try to cover as much as possible the codes of the activity that you plan to engage in. Otherwise, you will have to redo the documents later. What other codes can be useful?

47.65. Retail trade of games and toys in specialized stores;

47.78.3. Retail trade in souvenirs, handicrafts;

47.62.2. Retail trade in stationery and stationery in specialized stores.

This is not an exhaustive list. It can be supplemented depending on what products and services you choose.

In addition, you need to decide on the tax regime. The STS is suitable for your activity. Because expenses in this business are small, it is better to choose the STS “income” at a rate of 6%.

Finding a suitable location

Choosing the right place to trade is very important for a successful gift wrapping business. The best option for a gift wrapping counter is a popular mall. But problems can arise here. Most likely, the best places in such centers will be occupied by other entrepreneurs, and the rent is higher than in other points.

But even if you don't find a suitable place to wrap your gifts at the mall, that's not a problem. You can stay on the territory of a souvenir shop or a flower pavilion - offer them cooperation.

Professional set for creating business ideas

Supplier search

After you have found a place, you need to decide from whom to buy consumables for gift wrapping. To work, you will need high-quality paper of different designs and tape for packaging. There are many types of packaging. Where to start at the start? From the most sought-after: craft wrapping paper with themed prints for the holidays, boxes and gift bags of various sizes. In addition to consumables, you will need to purchase various goods: postcards, small souvenirs, etc. You can buy hand-made products. Needlewomen can be found on the forums, on Instagram, at the Craftsmen's Fair, etc.

To find suppliers, explore websites and professional forums on the Internet. Negotiate all the conditions right away, do not hesitate to ask for a discount on a bulk purchase. Before concluding a contract, read reviews, chat with customers, compare options for prices and reputation, choose the most profitable one.

Purchase of equipment and supplies

In order to ensure the operation of the gift wrapping outlet, you need a minimum investment. Equipment needs a counter with a packing table, a salesperson's seat, a small display case, packing tools and a cash register. All this will have to spend 30-40 thousand rubles.

The cost of gift wrapping supplies is also minimal. To begin with, it will be enough to make a purchase for 10 thousand rubles. As you work, you will understand what is in demand and what is unprofitable. In your next purchase, you will already know the preferences of your customers and will be able to adjust the assortment.

The purchase of consumables is closely related to the range of services and prices that you plan. Be sure to work out the item of expenses and income in the business plan. Let the indicators be approximate at this stage, but you will be able to assess whether it is profitable to purchase this or that product, material, etc. Immediately make a list of the goods and services that you plan to sell. After all, it is better to make a purchase one-time in order to get a discount or save on delivery.

When choosing a packaging material, be guided by fashion trends in decoration. In recent years, eco-decor and natural themes have been especially popular. Therefore, in your arsenal must necessarily be canvas bags, craft bags, cotton ribbons, dried flowers. Select material for the upcoming holidays. It is worth preparing for them in advance.

Types of services of the point for gift wrapping

Your main offer is a gift wrapping service. Additionally, you can sell greeting cards, balloons (then you will need to purchase a helium bottle), various souvenirs, bouquets of dried flowers, gift boxes. Offer themed gifts. For example, on New Year's Eve you can sell gingerbread men and candies, and on Valentine's Day - chocolate with confessions, candy in the shape of hearts, etc. It all depends on your imagination and enterprise.

Don't be limited to one-off orders for gift wrapping. Try to find corporate clients for cooperation. Recently, the design of corporate gifts has become relevant, especially in large organizations. The design of such presents differs from the usual order. You will need to use the company logo and its corporate colors. You may need to order custom printing on boxes. Do not be afraid of non-standard solutions - this is how the client will turn to you all the time.

Setting the price of gift wrapping and assortment

Gift wrapping is priced at the cost of material and your work. Very often, to simplify calculations and keep records, used paper is counted by rolls - that is, if you spent 1/3 of a roll on packaging, you will have to write off the whole roll. On average, the wholesale price of such a roll is 80 rubles. This paper is enough to wrap 2-3 medium-sized gifts. Do not forget to include decor in the cost price: ribbons, bows, tags, etc. Based on these calculations, the cost of one wrapped gift will be about 60 rubles. Feel free to multiply by two - get an approximate cost.

Another tip when setting prices: find out the price of your competitors. It's quite simple to do this: take a couple of boxes of different sizes and go to pack them. Check a few points to deduce the "average" price - and start from it.

Be sure to consider how much the decor will cost. Because the order is not always limited to paper packaging and ribbon. The client can ask to wrap a gift of non-standard sizes and shapes, creatively decorate the box, etc. You must be ready for this too. Be open to new things and don't be afraid to use methods you haven't tried yet.

At first, you will be able to cope with the work on your own. But in the future, you will have to hire employees. Find yourself a gift wrapping assistant. You will also need the services of an accountant. You can perform these functions yourself or hire someone to work remotely.

Staff recruitment

The main requirements for the seller-packer:

gift wrapping and decoration skills;

sense of taste, creativity, fantasy;

friendliness, sociability, sociability;

the ability to listen to the client's requirements and implement them;

decency, responsibility, perseverance.

Usually young people aged 23-35 are hired as a salesperson.

When selecting an employee for gift wrapping, be sure to give him a test task. Just ask him to wrap the gift, indicate your wishes for decoration. And then observe and draw conclusions: how quickly and efficiently did the master complete the work? Did he listen to your wishes, or did he do everything his own way? Based on this task, you can make a decision in favor of a professional, but do not forget about personal human qualities.

Ready-made ideas for your business

When hiring staff, you need to determine how much you are willing to pay for their work. On average, the salary of a packing seller is 17-20 thousand rubles (the salary depends on the city). Outsourced accountant services will cost about 7 thousand rubles. Total, with all deductions, 25-30 thousand rubles.

Calculating the profit of a gift wrapping business

It is rather difficult to calculate the income of such a business. The profit depends on the seasonality, the number of regular customers, and the price level. As practice shows, on average, a point of sale can earn 20 thousand rubles at the start and 40-50 thousand rubles in the future. During the holiday rush, revenue can double or even triple. The turnover of a point in the pre-New Year period can reach 150 thousand rubles - it all depends on the entrepreneur.

If we are talking about an average income of 50 thousand rubles per month, then this will require fulfilling 8-10 orders per day. This is a lot, but quite real. Especially if, in addition to gift wrapping, you will sell related products. At this level of income, the initial investment, which is 50 thousand rubles, will pay off within 3 months. And if you correctly take into account the start time, then in the first month you will be able to reach a net profit.

Gift wrapping point advertising

The easiest way to promote a point with gift wrapping is a good location and advantageous neighborhood. If you manage to take a good place, you can assume that the promotion is 80% complete. The rest will have to be collected at the expense of a bright signboard and counter design. A good option would be a thematic design depending on the holiday. Such a counter will surely be noticed.

This business cannot be classified as highly profitable, and therefore the advertising budget is very limited. Use inexpensive ways: cooperate with gift shops, souvenir shops. Print coupons that will be issued when buying gifts: even a 5-10% discount can bring a client to you; post ads on social networks, post examples of your work.

Business risks

When drawing up a business plan for gift wrapping, be sure to work through such an item as risks. You must always be ready for difficulties - and it is advisable to take measures in advance to avoid them.

This business may face the following risks:

wrong place. This will lead to the fact that you will have few orders and the content of the outlet will simply become unprofitable. To avoid such errors, analyze the location in advance;

poor-quality performance by the staff of their work. A bad order is a ruined experience and a loss of a customer. Someone will leave dissatisfied, without a word. Someone will demand to redo it. All this has negative consequences. Therefore, take seriously the assessment of the skill of the one who will be engaged in gift wrapping;

seasonality of business... The excitement that is observed in December-March can turn your head. But such a number of orders will not be all year round. And you need to prepare for this. Come up with interesting offers to warm up sales in the off-season, supplement your shop with new products that work at this time.

actions of competitors. The risk is serious because gift wrapping is a specific service. And a variety of retail outlets with packaging is useless here. It is possible that a nearby gift shop will suddenly add a wrapping service. And this is where the beneficial neighborhood ends. What to do? Create a unique selling proposition, maintain a competent pricing policy, immediately agree on cooperation, build up a client base, and recruit regular customers.

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Calculator for calculating the profitability of this business

It would seem - what can be difficult in opening the packaging of the products that we use every day? Manufacturers, taking care of their consumers, have made this process as simple and convenient as possible. It will be all the more surprising to find out that the vast majority of people open the package in a completely different way from the manufacturer's intent. And how to do it correctly - our article will tell you.

Single portion cream

In order to easily and quickly open the package and pour the cream without spilling it past the cup, you do not need to rip off the entire lid. All you need to do is pull the tab on each package away from you. The package will open neatly, and the cream will be right in the cup.

Portion bag of sugar

Usually such a bag is opened from the corner, and more correct - to tear the packaging exactly in the middle, lifting the corners. Then all the sugar will pour out directly into the cup, your hands will remain clean, and the package is empty, without any crumbs. Benjamin Eisenstadt invented this practical and convenient packaging.

Glass of coffee in fast food

Typically, in a McDonald's type café, coffee is served in cups with plastic lids. In order not to accidentally spill hot drink, opening the lid, the creators of the package have provided a small hole for drinking. To open it, it is enough to bend the tab of the plug until it stops. The hole will open and the plug will remain fixed in a special recess.

Juice in carton

It turns out that pouring juice from a package into a glass without spilling a drop is also an art. Especially if the pack contains 1.5 - 2 liters of juice. The secret is simple: the lid on the juice package is not located in the middle, but closer to one of the edges of the pack. If, when tilting, the lid is closer to the glass, then the air will not enter the pack and the juice will pour out in jerks, splashing heavily. And if you turn the pack so that the lid is at the top, the juice will pour into the glass in an even and smooth stream.

You can clearly see the difference in the following video.

Canned food

Opening the tin can evenly and accurately, alas, does not always work out. To ensure that the cut is always perfectly straight and clear, you need to guide the manual can opener towards you, at the same time rotating the can in the opposite direction.

Boiled potatoes

Of course, everyone knows how difficult it can be to quickly peel potatoes boiled in their jacket. To facilitate the process as much as possible, a pre-made transverse cut along the entire circumference of the potato will allow. Now the boiled potatoes need to be washed in cold water, and the skin is removed with just one movement of the hand.

Coconut

What is the right way to split this furry exotic fruit to taste sweet milk? Anyone who first encountered this nut will certainly ask themselves such a question. In fact, everything is as easy as shelling pears. Each coconut has three small black dots. It is enough to pierce one of them with a sharp thin knife or screwdriver and you can enjoy a sweet drink.

To crack a nut, you need to mentally draw a circle along the coconut closer to these points, and then tap the nut from all sides along this line. The coconut will quickly split into 2 pieces.

Champagne

Effectively and noisily to open a bottle of champagne, making a fountain of sparkling splashes, it is beautiful only in the cinema. Not everyone is able to quickly and deftly uncork the bottle without frightening the guests and sprinkling the festive table. In order not to get into an awkward situation, you need to remember a few simple rules and a sequence of actions.

It is better to pre-chill the champagne by placing the bottle in the refrigerator for a few minutes.
Never shake a closed bottle.
Carefully remove the wire ring securing the plug.
Hold the cap and tilt the bottle at a 45 degree angle.
Holding the cork with one hand, with the other hand gently turn the bottle one by one in different directions.
When the cork begins to give in and out on the sly, you should gently tilt it to the side with your thumb.

All is ready!

Dragee "Tic tac"

How do you usually get dragees from the package? Is the lid open and shaken out into the palm of your hand? Surely not everyone knows that each lid is equipped with a special cavity for candy. It is enough just to turn the package over - and the dragee will be in this recess. Simply and easily!

Single portion cream

Portion bag of sugar

Portion bags are given everywhere: on planes, cafes, snack bars. But not everyone knows that it is necessary to open such a bag by tearing the packaging exactly in the middle, lifting the corners, and not from the edge, as many do, then all the sugar is poured right into the center of the cup. The packaging remains empty and the table is clean - without any crumbs. Benjamin Eisenstadt invented this practical and convenient packaging.

Glass of coffee in fast food

Typically, in a McDonald's type café, coffee is served in cups with plastic lids. In order not to accidentally spill hot drink, opening the lid, the creators of the package have provided a small hole for drinking. To open it, it is enough to bend the tab of the plug until it stops. The hole will open, and the plug will remain fixed in a special recess.

Juice in carton

It turns out that pouring juice from a package into a glass and not spilling a drop at the same time is also an art. Especially if the pack contains 1.5 - 2 liters of juice. The secret is simple: the lid on the juice package is not located in the middle, but closer to one of the edges of the pack. If, when tilting, the lid is closer to the glass, then air will enter the pack and the juice will pour out in jerks, splashing heavily. And if the pack is turned over so that the lid is at the top, the juice will pour into the glass in an even and smooth stream.

Coconut

To taste sweet milk from fresh coconut, you do not need to break it. Each coconut has three small black dots. It is enough to pierce one of them with a sharp thin knife or screwdriver, insert a tube into it and you can enjoy a sweet drink.

To crack a nut, you need to mentally draw a circle along the coconut closer to these points, and then tap the nut from all sides along this line. The coconut will quickly split into 2 pieces.

Who on earth does not like gifts? Gifts accompany our whole life and rarely any significant event can do without them, be it a birthday, New Year's holidays or presents provided for in the framework of business etiquette and protocol.

A gift is also, among other things, a symbol, a system of values adopted in each particular society. Through gifts, the attitude towards people, colleagues, relatives or business partners is expressed.

The significance of gifts and the entire entourage of their accompanying largely depends on the cultural traditions adopted in the country or some community, and what is considered the norm in one case may be unacceptable in another. Nevertheless, any gift should bring joy to the one to whom it is presented and an aesthetic pleasure, which is unthinkable without a beautiful and appropriate packaging for the moment. Even in those distant times of the Soviet Union, with a general shortage of packaging materials, there were always ways to decorate an unpretentious gift in a celluloid bag tied with a colored ribbon, not to mention gifts brought from the countries of "decaying" capitalism, which could simply by their fact create a real sensation of bliss among the gifted and delight.

This article will tell you how to build a successful gift wrapping business, what you need to know about the market, and how to calculate the effectiveness of this rather difficult business.

Gift Marketing

It is no secret that the gift market in Russia reached its heyday quite recently, having experienced its rapid development in the early 90s, when the cost of a gift was almost half of the cost of packaging. The society, tired of the dullness of Soviet goods and the unobtrusive service of stores, has a huge demand for beautiful and stylish things, glamorous accessories and attributes of a normal life, even in those few days when it is customary to give gifts.

The modern gift and packaging market has reached a certain saturation, and, in fact, has become one of the most highly competitive in the consumer segment. But there is always a demand for gifts, and accordingly there is an opportunity to enter this market, even without having a large initial capital.

But before evaluating his chances, an entrepreneur who decides to invest in this business must carefully study both the market itself and his future consumer. In this regard, you should select several segments of consumers, on the demand of which you can already build your strategy. For example, you can work with such types of gifts as:

Family gifts - birthdays, anniversaries, wedding anniversaries, graduation, New Years, etc.
Wedding gifts
School gifts - for teachers, teachers
Corporate gifts - for colleagues, bosses
Business gifts - for business partners, clients
Public Holidays Gifts
Gifts related to religious holidays and customs.

Moreover, when choosing one or several types of buyers for himself, it makes sense for an entrepreneur to study traditions with holidays, customs of donation, etiquette, since both the demand for the goods sold and the commitment of customers to the store, where they know a lot about not only taste and design, but also and in the very essence of gifts for each specific occasion.

Another aspect of market research is finding a suitable location for a store or boutique. In most cases, it is logical to locate stores of this format where gifts and souvenirs are sold - for example, in shopping centers, hotels, tourist centers, exhibition halls, etc.

The priority task in this case is to be as close as possible to the buyer, who, having chosen and bought a gift, can immediately pack it. This business scheme can also be expanded, for example, by offering the delivery of a gift to the address specified by the client (with a ceremonial presentation) or to his home.

You should also not forget about competitors, which may be souvenir shops, shops. But the main advantage that must be used is professional packaging skills, original creative design, an individual approach to each client, which is basically impossible in large stores.

Therefore, in order to achieve your competitive advantage, the main components of which can be:

the quality and originality of the original packaging materials
professionalism of the staff, the ability to creatively approach design, texture, the ability to feel what the client wants
price flexibility, discounts, extended range of services
the ability to quickly switch from one product line to another, for example, after the New Year holidays, quickly reorient to gift wrapping by February 23 or March 8.

What do you need to start a business?

As practice has shown, to open such a small-format type of trade and services, a retail space of 10-12 sq. meters, rented in large shopping centers or shopping malls. The main condition should be a large traffic of buyers and the proximity of shops with souvenirs and what can be chosen as a gift.

The delivery of goods can be carried out both through wholesale suppliers of materials and through online stores, which is more preferable, especially if it is possible to establish a rhythmic supply (savings on logistics, a greater choice of goods and independence from one large wholesaler).

For the legal registration of a business, the most optimal form would be an individual entrepreneur with a fixed tax base - UTII.

If we talk about the staff, then on ordinary days one person is enough, but on the pre-holiday days, when there is a special gift rush, then an assistant should be provided, for example, on a temporary basis.

Is it profitable to open a gift wrapping store?

To answer this question, you need to know the approximate conditions for doing business in each specific place. In general, for the market of such trading formats, you can cite some experimental figures that can serve as a basis for a more detailed study of the business.

So, on average across Russia, a gift wrapping boutique in the rented area brings in about 30-50 thousand rubles a month in net income with an average customer workload of 10-15 people a day and an average check of about 100-150 rubles.

The main expenses are the rent of a retail outlet and staff costs. With regard to the purchase of source material, accompanying accessories for packaging, it takes about 50-80 thousand rubles of initial investment for smooth operation during the first 3-4 months. The payback period for this type of business is usually in the range from 6 to 14 months, which, in principle, is a good option for investing money in a small, but in its own way creative business.