Compliments in business communication. Compliment to establish contact Compliments to customers in sales

Motivation of people to action is carried out through communication with them, through emotional support. Business compliments can instill confidence and relieve fear of change and innovation.

The Art of Giving Business Compliments

The art of business compliments is part of business culture. Even Dale Carnegie at the beginning of the last century deduced the rule of three pluses that will open any door, help establish contact with any person without much effort. This is a smile, a name and a compliment.

A smile is something that is easy to give and always pleasant to receive! The name is what sounds nice. And with the help of a compliment, we show a person his importance, emphasize his success.

Compliments are words or expressions that describe the positive qualities of a person or his environment.

But does everyone know how to compliment? Some people find it easy, while others get lost and can't find the right words. Many people are embarrassed to do them, and even accepting them is "emotional labor"! There are people who get annoyed when someone praises someone, but not them. Maybe it's envy of the success of others or internal complexes? For some reason, some people find it easier to offend someone than to give a compliment.

The quality of our life largely depends on how much we are able to feel and understand the people who are around. Emotional reaction to the statements of the interlocutor can at one point make us close people or "enemies".

We are all different in the forms of receiving and transmitting information, depending on the type of person. We have different life experiences through which we perceive words and situations. We have different goals.

From our ancestors we got a primitive reaction to a stranger as a danger, a threat to the family, tribe, clan. Next comes the processing of words, actions and miscalculation of intentions. A protective structure is always ready in the head and the meaning of what has been said is significantly distorted.

A traumatized person becomes prone to judging other people. In another person, we are most annoyed by our own problems or unfulfilled desires. We get angry at others for not doing ourselves or for allowing them to behave in ways that we forbid ourselves. Well-known Jungian analyst James Hollis writes about this.

A person with high emotional intelligence is a mature person, he is tolerant of other people and understands that the world is not ideal. Jim Collins, in his book Good to Great, has identified the main difference between leaders at the highest, fifth, level. It lies in the fact that all these people have humanity. He coined the term humility - the ability to understand and support other people in their development. He advised:

1. Each time, listen carefully to what your interlocutor has to say. Take your time to build defenses - to condemn. Discard quick assessments.

2. Do not be distracted by extraneous thoughts. Take a break to understand what your interlocutor said and understand his motivation: why he said it. And only then start speaking back.

3. Try to see the situation through the eyes of the person you want to understand.

Only then will you be able to prepare a good personal compliment that will set your interlocutor to improve and develop. And always remember that the most important thing in a compliment is its sincerity.

As you know, a person is able to come up with many more negative epithets than positive ones. It is much easier to say something bad than good. Therefore, many do not know how to say pleasant words to the interlocutor. Some consider it unnecessary at all, others are shy, others are afraid that they will be considered selfish and flattering. However, a compliment is a very important element of communication, and “the right business compliment” is also a beneficial tool for building relationships.

One way to bring pleasant moments into life is to say good and warm words to others, and in business relationships, compliments are simply necessary.

A compliment is a benevolent emphasis on business merits, personal qualities or achievements of a person, or a slight exaggeration of real merits - an advance for the future.

Compliment is sometimes confused with praise and flattery. But praise is a positive assessment, and only the more experienced can give an assessment. The teacher can praise the student, the boss - the subordinate, the parent - the child. And flattery is a separate topic on which we will dwell further.

The Power of Influence of a Business Compliment

We understand the meaning of compliments when we want to please the opposite sex or support our loved ones, but we forget about it in business relationships.

A sincere compliment to a business partner is often neglected. Meanwhile, a compliment can be called the most humane and win-win form of influencing a colleague, manager, investor or client. You just need to master the art of compliment. First you need to understand that each person has a need to admire his business and personal abilities and skills, ideas and achievements. And a compliment is the most appropriate form of expressing your admiration for this.

The purpose of a compliment is to express interest in the interlocutor, raise his importance, inspire, create a favorable mood and a comfortable climate for communication. With a compliment, it's easy to highlight what sets a person apart from everyone else, what makes him or her special. A sincere compliment truly touches anyone. A man feels real uplift when he hears a compliment from a woman. Especially if her opinion is important to him. A woman will be delighted to hear a compliment from a man she wants to impress. However, people intuitively sense when a compliment is made out of a sense of politeness or for the purpose of manipulation. Therefore, in the business world, it is important not only to know the right words that motivate people, but also the rules for their intonation, accompanying gestures and facial expressions, which enhance perception and the level of trust.

Of greatest value to people are compliments related to their individuality. But these are the compliments they hear least often, especially in business relationships. At the same time, it is precisely such compliments to subordinates, emanating from the head, that stimulate the development and improvement of individual qualities that are important for work. How do you make a compliment compelling, memorable, and impactful?

How to give business compliments the right way

It is always pleasant for a person to realize his own significance and merits. Emphasize it subtly, indirectly (about an office, team, or work results) or directly. Build bridges of trust. “What a wonderful light office!”, “Oh! You have a team of professionals. It's nice". A few positive remarks about the business reputation, the exemplary work of the company, or at least the interior of the business premises will never harm. But there shouldn't be too many compliments! Otherwise, you will be considered insincere or manipulative.

There is such a technique “ important spot ". While in your partner's office, identify an item to which he or she is emotionally concerned and have a short conversation about that item. It can be photographs, a beautiful writing instrument, exotic trinkets, paintings on the walls, certificates and diplomas - all can become an occasion for conversation and compliments. People usually keep everything that is most dear to the soul next to them and in a conspicuous place. The "important spot" technique breaks through the thickest wall of formalism.

At the same time, remember that the compliment should only be about the existing merits! In addition, a person should be aware of this dignity and appreciate it.

Body language and other non-verbal signals

Communication is certainly more than just the ability to speak and listen. When we communicate, we also express feelings in a non-verbal form - intonation (musicality of speech, tempo, timbre, intonation), gestures (facial expressions, sighs, movements of arms and legs, pauses, eyes, lips, head and body tilts). According to Albert Megratyan from the University of California, the perception of communication is 7% determined by what we say, 38% - by voice tone, and 55% - by sign language (thus, we receive 93% of information through non-verbal signals).

Good communicators can both read non-verbal cues and use non-verbal language to increase the persuasiveness of their speech.

The impression you make and the impression you get depends largely on non-verbal means of behavior.

Feelings are best conveyed in non-verbal messages. External signs of the internal emotional state of people are visible in the expression of their faces, body movement, gestures, tone of voice and other nuances of behavior.

Facial expression is definitely critical in conveying feelings. The face and eyes can reveal almost anything. We initially interpret the emotions of other people and their attitude towards us precisely by the expression of their faces.

As a rule, we trust people much more if their facial expressions do not contradict (i.e. match) the words flying from their lips. We are more influenced by such people than by those who have a clear discrepancy.

How can people trust the pathos and enthusiasm of a speaker if his face expresses tension and indecision?

We can note three functions of body language:

When it is used in place of speech;

When it is used to enhance speech;

When he demonstrates (betrays) the mood of a person.

Non-verbal behavior outside the realm of business and outside the workplace (work) is much easier to "read" than what is usually found in a business setting. Here people tend to wear masks and play different roles, often hiding their true feelings. However, an attentive person will always see the inconsistency of non-verbal cues and feel the insincerity of the interlocutor.

Eye contact (eye contact) is the most effective non-verbal means of establishing good contact when communicating. When we look at someone, that someone is sure that they have caught our attention. Eye contact directly guides us on the path of mutual exchange, so its importance cannot be overemphasized. We tend to use eye contact for feedback to reassure the speaker that we are listening. We, in turn, also need to receive a signal from him that he knows what we are listening to.

Observe safety precautions when pronouncing compliments:

1. Talk only about what you believe in yourself and what you really like: many people easily feel false, it can annoy them.

2. Alternate compliments: Do not praise a person for the same qualities.

3. When making a compliment - never compare: "You have such a beautiful tie, not like your deputy."

4. Be sincere when complimenting. Don't overdo it. Remember, your insincerity will be read by TV language.

Usually, when people do not want to show their feelings, it is especially difficult for them to hide the non-verbal manifestations of these feelings. This is much more difficult than controlling your words. Through any facade of carefully chosen words, hidden truth can seep, an emotional "leak" can occur that is almost impossible to control.

Five principles of a good professional compliment

1. Sincerity ... This factor is more important than the ideal form of a compliment. Express your personal attitude (say "I", not "we", "bosses", etc.). Sincerity is the key to compliment practice. Sincerity convinces best. Artificialness, pursuit of an obvious goal turn a compliment into banality, flattery or primitive falsity: "... in flattery, it is not the praise itself that irritates, but its insincerity." Flattery is always rude, straightforward, unambiguous, designed for narrow-minded people. A compliment, on the other hand, implies a more subtle thought, understatement, intuition, sensitivity and depth. The main thing is that the one who wants to give a compliment should be interested in other people, pay attention to their strengths.

2. Timeliness ... Compliment as soon as the occasion arises. Follow the first impulse, then your compliment will be perceived as more sincere and appropriate.

3. Reality ... Use only real facts, otherwise the compliment will sound like flattery. "Business" compliments are usually made on the topic of professional qualities, positive character traits, broad outlook and education, achievements or decisions.

4. Brevity. There is no need to say florid compliments. A good compliment should contain one or two clear thoughts.

5. Personality. React to what attracted you to that person's personality. Focus on the personality (mental, ethical, moral, spiritual) qualities of a person.

Examples of business compliments

1. You know, your energy just energizes others!

2. I am amazed at your hard work!

3. Watching how you work is a pleasure!

4. It is true that you have a golden head (hands).

5. Do not be shy, your abilities are known.

6. You have an encyclopedic memory!

7. Your erudition is simply amazing!

8. How do you manage to win people over to you?

9. I knew that you are subtle and well versed in people!

10. Your smile is simply disarming!

11. Always have such a pleasant partner (interlocutor)!

12. How pleasant it is to talk to you!

13. Communicating with you, you can learn a lot.

14. You have amazing powers of observation!

15. I am always amazed by the breadth of your horizons!

16. You have an amazing ability to see beauty where others do not notice anything!

17. Only you are able to see the beauty in everything.

18. How did you cultivate such restraint in yourself?

19. Your self-restraint commands respect.

20. Your stamina and endurance have always fascinated me!

21. One can envy your will and self-discipline!

22. It's great that you have such a persistent character!

23. Persistent character is your trump card!

24. I am won over by your kindness and responsiveness!

25. How do you manage to withstand fashion and taste at the same time?

26. Perhaps, I would go with you on reconnaissance.

27. No one can surpass you in the organization of such work.

28. You manage to win people over without any effort.

29. Descendants will talk about your talents!

30. I am delighted with your management!

31. You always pleasantly surprise me!

32. You have an excellent endurance!

33. I am captivated by your charm.

34. Your responsiveness gives me hope!

35. How do you manage to always follow fashion?

36. Do you have a delicate refined taste?

37. No one can surpass you in the organization of such work!

38. I envy your patience!

39. You have an amazing sense of timing!

40. No one will understand these intricacies better than you!

41. You can serve as a model of punctuality!

42. Oh, it is not for nothing that you are considered a professional!

43. You are an unsurpassed master of your craft!

44. Good luck smiles at you as the most worthy of us!

45. You are professional even in small things! NS

46. ​​You can organize the space surprisingly well!

47. There is always positive energy around you!

48. Many people want to warm up by your fire!

49. It's always a pleasure to visit you!

51. You have an amazing ability to instill confidence in others!

52. Your energy is enough for the entire department.

53. Luck has just settled with you.

54. You made our department the most successful in the history of the company.

55. Even your competitors celebrate your talents.

Business Compliments Safety

1. "Variety" ... Do not say compliments of the same type during one conversation, "... the most terrible poison, even for a very wise and strong person, is the constant praise of him and his deeds" (IA Efremov).

2. "Individual approach" ... If the person doesn't like your compliments, then don't be blunt. However, you need to understand that the need for recognition exists in every person. Therefore, you need to find a form of expression of recognition that is acceptable for this person.

3. "One meaning." A compliment should only reflect positive qualities. Duality should be avoided in it, in which quality can be considered both positive and negative. The compliment should not be ambiguous. For example, in the phrase "Well, you are a smart guy!" the word "smart" can be understood in two ways. Or: "Listening to your conversations with people, every time I am amazed at your ability to subtly and wittily evade an answer!" Or: "What may be considered a virtue by bureaucrats and bad politicians is unlikely to be one of serious business people."

4. "Without self-flagellation and envy." Do not belittle your own merits or skills: "You are great at it, but I could never do that." You should not compliment another against the background of an anti-compliment to yourself. Firstly, because you do not need to belittle your dignity or say that you are envious. And secondly, because people can begin to believe in what you tell them about yourself. However, self-anti-compliment is appropriate if it contains your desire to grow, for example: “I admire your ability to convince difficult clients. I need to learn from you. "

5. "Without lisping." It is better not to use diminutive words in a compliment. Most adults don't like lisping. It rather looks like ingratiating himself, and sometimes, on the contrary, like condescension.

6. "No comparison with others" ... Do not compare the interlocutor with any specific person, even if the comparison looks in his favor. Comparison can be ambiguous or create unnecessary associations.

7. "Without globalism" ... Avoid hyperbole and, in general, words and expressions that have a connotation of globality. "You are a genius!", "Your idea will turn the world upside down!" etc. The correct compliment should be specific and only slightly exaggerate reality. If you tell your not overly disciplined and absent-minded partner that “you are always amazed at his accuracy and punctuality,” this is likely to cause a backlash. Better to say: "Today you pleasantly impressed me with your punctuality and accuracy."

8. "High opinion". A compliment should not be below the person's opinion of himself, below the level of his self-esteem. If you admire the intelligence of the interlocutor, and he turns out to be a Nobel Prize laureate or a chess grandmaster; if you are amazed by the beauty of a woman and tell her about it, while she is the winner of one of the international beauty contests or the champion in rhythmic gymnastics; if you are surprised at how easily your partner remembered a phone number or other numbers, although he knows that he has a phenomenal memory, etc., this is not a compliment, but a banality, a statement of facts. The consequences will most likely be negative, because at best the interlocutor will shrug his shoulders, because he has long outgrown such "compliments", at worst - he will notice for himself that you are not too resourceful or smart.

9. “No Claims”. A compliment should not emphasize a quality that the partner does not at all seek to improve or advertise. Compliments like "How well you lost weight on vacation!" or “You are brilliant at evading an answer” can trigger a reaction that is the opposite of what you want.

10. "No conditions". The compliment should not be conditional: you should not say "You are a great manager, but if you make a 150% plan, you will become even better." Or: "You think quickly, but if you also smile, you will become more interesting."

11. "Without didactics." A compliment should confirm this quality, and not contain recommendations for improving it. Expressions “You should be more active!”, “The firmness of convictions adorns a man! Be able to defend your positions! " etc. - not compliments, but pedagogical recommendations. Your partner may need them, but you shouldn't take them as compliments.

12. "No spices" ... The compliment should not contain additives that actually neutralize it. It is unlikely that your partners will be inspired by such “compliments”: “Your head is bright and your hands are golden. But your language is your enemy! ”,“ Your strong point is the ability to win people over to you. It would be in the best interests of the cause ... ”Such additives are a fly in the ointment that should be avoided.

13. "Without irony." There should be no irony in a compliment, much less sarcasm. The best words - "smart", "business", "strong" - can be understood in exactly the opposite way if you pronounce them with irony and sarcasm: "How smart you are!" "Partner". The consequences are negative because people do not forgive ridicule.

14. "Built-in". When saying a compliment, build it into a general phrase, do not make a meaningful pause after it.

Learn to subtly admire people, let them know what makes them special to you. Your reaction influences their behavior and shapes their attitude towards you.

Paying attention to the good deeds of a person that are important to you, you contribute to the fact that he will do them more often. The behavior that you reward with compliments has the potential to be repeated more often. Give the person a reason to relate to themselves better and they will treat you better. Let him like himself in your presence! And let it grow in your own eyes, reflected in your compliments.

A beauty salon cannot exist without people in need of the services it provides. Customers are very important. And the life of any enterprise depends on their satisfaction with quality service. An important role in this is played by the extent to which the beauty salon was able to win over the buyer of services. There are several ways to build customer trust and respect. This is a call by name, communication with a smile and compliments to customers.

What is the role of compliments to clients for a beauty salon?

A compliment is a component of service behavior. It acts on an emotional level, improves mood, improves well-being, and communication between people becomes closer.

When dealing with objections, and not only, compliments to customers play an important role. At all stages of sales, one cannot do without showing courtesy to consumers of services: from creating a contact to keeping it.

The art of complimenting customers is an extremely effective tool. But it is very important to handle it carefully. Any person likes to be praised and celebrated for success in all areas of life. But if a compliment turns into flattery, then it is always felt and negatively affects your relationship. Therefore, you need to understand how to properly praise a person and where is the line that cannot be crossed.

How compliments to customers differ from flattery and praise

Distinguishing flattery or praise from a compliment is always easy. This is felt on a subconscious level. But still, there are signs that define each concept. The main difference is under what conditions and what people are complimenting. The purpose of flattery is to get a person to do what is beneficial to the speaker. It is always manipulation aimed at achieving selfish interests. Sometimes it can be difficult to tell a compliment from a compliment. But if your merits are presented in an increasing degree, know that you are being flattered. Compare two phrases. "You are such a fine fellow, what would I do without you!" and "How good that there are still professionals in their field!"

Praise is a special form of positive assessment that is possible only if the speaker is higher in rank, status, or older in age. When a client is presented with praise, it looks inappropriate, because the administrator of the beauty salon clearly will not be the senior in relation to the visitors. Compliments to customers that are not done correctly take the form of rude flattery or arrogant praise. Hardly anyone needs it. Distinguishing one from the other will not be difficult. You yourself will feel the difference between: "You are such a fine fellow, you did it so quickly!" and "I wish I had as much energy as you have!"

Business compliments to clients

Sincere compliments

This is the best way to make friends with customers, build a positive company reputation in their eyes, and build trust. Sincere compliments are direct and indirect. The first option is simple and straightforward. With the second, everything is a little more complicated. It has a hidden hint that makes the client stand out from the crowd. For example, "Not all clients are so concerned about their health." Or: "I would like to deal with a professional."

Manipulative

Smart customers can calculate such compliments right away. Their goal is to benefit the speaker. They are aimed not at improving the emotional state of a person, but at encouraging him to do what the author of the compliment needs.

Examples of compliments to clients

1. Compliment to the qualities. Evaluating the punctuality or politeness of the client at the beginning of the conversation means immediately setting him up for a positive perception of the services. "We are grateful to you that you arrived on time, so the foreman will have the right amount of time to solve your problems."
2. Compliment on denial. This is a provocative method that aims to generate a strong reaction from the client. This compliment needs to be handled carefully, because at first you will be faced with denial or even resentment that will need to be overcome. "You don't know the rules, but you feel everything intuitively."
3. Comparative compliment. It is done when the speaker compares the client to himself and wants to have something that he already has. Comparative compliments should be made sincerely. It is not invented out of the head, but based on real facts. “You are so happy. How I would like to have the same figure as yours. "

What is the principle of compliments to customers in sales

1. The compliment must be sincere. A sincere and benevolent person always evokes sympathy. Compliments to customers are the same story. They should sound from a pure heart, without falsehood. However, do not forget that not only words will speak about how you feel. Non-verbal expression is also part of communication. Facial expressions, smiles and positive energy will indicate your feelings more than words. It is important to believe in what you say. There is a useful exercise that will help you in the art of complimenting: see something good in a person and that is what you notice in a conversation with him. For training, you can notice (or invent for yourself) a positive quality in any man or woman you meet and sincerely compliment yourself.

2. The compliment should be unconventional. If the compliment is sincere, then the standard phrases will disappear on their own. Using clichéd expressions will indicate that your compliment is imposed by the norms of good parenting, and does not sound sincere.

3. Specifics. When complimenting, talk about specific things. Do not generalize and do not blur your thoughts along the tree. This will help you get away from the cliché platitudes. Compare: "You are a good person" and "I am grateful to you for your participation."

4. Personal attitude is stronger than evaluation. It would be very incorrect to express an assessment of a person's activity or deed. Only people whose authority is important to the listener have this right. Usually, people are completely unprepared to perceive the assessment of their actions and results, so they are likely to take your compliment for ridicule or mockery. In addition, it is not a fact that clients have the same opinion about their achievements. “You have such a beautiful figure” - what can you think of such a phrase? Few people will take it as a compliment. Most will mistake this for sucking up. But if you say: “I have always dreamed of having the same beautiful figure,” what is the difference? In the second case, you show your personal attitude, and the client himself perceives this as a compliment in his address.

5. Indirect compliments are stronger than direct ones. How to construct a phrase in such a way that the compliment to the client is indirect? Let's consider several options.

1. Through the personal relationship that we have already sorted out.
2. Through questions: "How do you do it?"
3. Through retelling the opinions of other people: "My friend spoke very well about your beauty salon."
4. By demonstrating awareness of the client's company: "A very good article about your company came out in the last issue of the newspaper."

There are many such examples.

Compliments to customers in the pyramid of logical equations

Pay attention to an important point: the higher along the logical levels your compliment marks, the stronger it is, but also the more risky. There is a certain model called the "Pyramid of Logical Levels". It has a lot to do with NLP. This model shows the entire experience of a person from the lowest levels (material world) to the highest (who I am). Below is a picture for illustrative explanation.

Let's take a closer look.

1. External manifestations, environment: “Have you called us before? You have a very catchy voice, rare timbre "," Definitely noticed! "," Oh, I know your company! "
2. Actions: "It's good that you called!", "Great choice!", "Yes, this is one of the most popular models!", "This model is chosen by those who understand!" (not for all).
3. Abilities: “Knows what he wants”, “Ready to consider options” (if the client does not know what he wants), “Answers questions in detail”.
4. Values, beliefs: “Our clients deserve the best service”, “What you say is really important!”, “Souvenirs and gifts are bought by successful and generous people”.
5. Self-identification: “Thoughtful, thorough, practical, polite”, “Interesting companion”.

Let's note again: the higher your compliment "marks", the stronger it is, but also the more risky, the better you need to know your interlocutor.

Complimenting clients correctly and incorrectly

What is the right compliment for a customer?

1. Fact-based.
2. Celebrating positive qualities.
3. Emphasizing punctuality.
4. Celebrating always a positive attitude.
5. Noticing that the client looks fashionable.

An incorrect compliment contains:

• double meaning: “You always look so good. You can afford it ”;
• great exaggeration: "You look like a queen";
• lecture: “I see you are taking care of yourself. I could recommend that you also visit our nutritionist. "

When to compliment clients in a beauty salon

Politeness is the main point, without which no employee can work in the service sector. In this section, we will talk about the "weapon of kings" and how to use it at the right time.

The first contact with a client should consist of the following points: greeting, introducing yourself, finding out the name of the person. Calling the name, the master should invite the guest to sit in a chair.

The conversation can be structured like this.

- Hello, my name is Natalya, I am your master for today. What is your name?

- Hello, my name is Galina Sergeevna.

- Galina Sergeevna, what do you want today? Manicure?

Then the conversation turns to the topic of nails, you can ask the client how he takes care of them. If the client does not come for the first time, then it is better to ask a question about the topic of interest to him so that he can speculate. The main goal is to get the person to talk. The correct pattern is when the client speaks and the master listens. A competent specialist understands that not only professionally performed work helps to increase the number of clients. The right approach to personal interactions is sometimes crucial. We will give you a real life example to prove it. One beginner in the field of beauty specialist, after each visitor, wrote down in her notebook everything that they talked about with the client during the procedure. At the next meeting, she quickly found the desired entry and met a visitor with the words of interest: "Hello, Galina Anatolyevna, how has your cat's health improved?" The client's joy knew no bounds.

Do not underestimate the merits of the master who worked with the client before you. This will not make you look good. It is incorrect to downgrade the qualifications of other specialists. Do not rise at the expense of others, it is better to build up your own experience and skill. The client himself may express negative feedback about the previous master, but your phrase should sound like this: "This varnish color does not suit you very well, let's choose a more suitable one."

One more point. During the procedure, at least sometimes look at the client in the mirror, even if there is no need for it. Then you will maintain an emotional connection with the person, and he will feel that you are trying on purpose to make him feel better.

After the completion of the service, do not leave the client alone with the problem. Show interest in his future fate. Advise how he should take care of the problem area. Do not sell any drug directly. It is better to act through conveying information to the client about what problems he has and how to solve them. Then he will ask himself whether it is possible to purchase the drug he needs in your beauty salon.

Compliments to the client will be appropriate at any time during the procedure. Even if you don't like his nails, you need to find any piece worthy of your approval. Put it this way:

- What a beautiful shape your fingers (or eyes)!

Something good must be said.

Keep in mind that just because someone complains about something doesn't mean they need your approval. This is such a psychological moment: it is important for the client to hear denial in response to his words. Your phrase might sound like this:

- I have such brittle nails!

- You are not quite right! You have good nails. With the right care, they will be strong.

Remember that the male population also loves compliments. Always compliment your customers, both yours and others. The positive attitude of visitors affects the overall rating of the beauty salon and, therefore, all the masters working there.

At the end of the service, be sure to walk the client to the exit and say goodbye, wishing a good day. Remember to call the person by their first name.

Then the administrator continues the dialogue with the client. His duty is to ask if the client is satisfied with everything. If the answer is yes, then it's time to give him a compliment: "Natalya Petrovna, how does the new nail color suit you!" In case of a negative assessment of the actions of the master, you should find out what exactly the client is dissatisfied with, and inform the management of the beauty salon about it.

A compliment to a customer is more powerful when you do the following:

1. Be sure to treat the client with coffee or tea.

2.The employees of the salon do not have the right to:

• talk to each other during service;
• ask the master any questions when he conducts the procedure to the client;
• gossip in front of clients about other clients;

3. Polite communication between people, whether employees or clients, inside a beauty salon is a prerequisite for a good job. It is unacceptable to do the following things:

• be rude;
• raise your voice;
• show your discontent with gestures, facial expressions, movements;
• use indecent gestures: sneeze, blow your nose, pick your nose and others;

4. The Unwritten Law: Smiling Makes More Money. It is necessary to meet and see off the client with a smile.

How to compliment clients in a beauty salon: examples

Direct compliment speaks openly, directly in the forehead. It is based on tangible things, on what is seen and heard. The most important thing is to learn how to compliment as if by the way. You say something and weave a compliment into the text, and then continue your speech without stopping, otherwise the broken off phrase will lead to the awkwardness of the moment.

You put on pretty shoes today;

What clear skin do you have, from birth like this?

Your handbag matches the color of your shoes perfectly;

It is very pleasant to communicate with you.

Technique "They say about you" is not just to give a person a compliment, but also to impose a certain role on him. The client cannot disagree with a well-made compliment, which means that he takes on the function that you assigned to him. This technique is widely used in sales and negotiations.

Examples of compliments to clients:

I was told that you look amazing after a course of treatments, but not to the same degree.

I heard that you keep your word, which is why I want to work with you.

Technique "Compliment-doubt". This is a simple compliment that causes you to positively doubt the person.

Example of a compliment to a client:

It seems to me that you have no equal at your age.

Technique "I like"- this is such a compliment when you express the quality that you noticed in the client, and thereby focus his attention on this. A simple phrase, but very effective.

Examples of compliments to a client:

I love your new image.

I love your sense of humor.

Once again, remember that the main result you need to achieve is that the client sympathizes with you. The client should perceive you as a friend; companionship helps sales.

How to learn to compliment clients

If you want to achieve something, develop some quality in yourself, then you need to repeat the same actions many times. For example, you are currently planning to improve your skills in complimenting clients. To do this, try right today to say something good to the people who are around you at the moment. If you are at work, look for a positive personality trait or business quality in any of your coworkers that you admire and tell him about it. If it is difficult with strangers, start training with relatives at home. This will help strengthen family ties.

Examples of complimenting people using different techniques.

1. For a colleague: When you help me in my work, I feel more confident.
2. For the client: You have chosen a sales hit so quickly. I would have your taste.
3. For the leader: I like working for you, I am not afraid for my tomorrow.

The best way to manipulate people is to speak honestly. In the example with a colleague, the technique of suggestion is used. A well-formed compliment will be remembered for a long time. The first part consists of a statement of some kind of human action ( when you help me in my work). The second is from your personal emotions ( I feel more confident). The result of this compliment is that your counterpart feels that he is helping his neighbor. Now he will never refuse to help you.

In the client example, the positive evaluation technique was applied. The compliment was made in passing, but hurt the feelings of the client. The first part consists of a statement of a person's action ( quickly chose). The second is from comparing with yourself ( I would be the same). This compliment, spoken by the way, is remembered for a long time, and the client will want to return to your beauty salon again and again.

In the example with the leader, we see a technique based on the ability to see with someone else's eyes. The first part is your own feeling ( I like working for you). The second is the output ( I'm not afraid for my tomorrow). The boss is happy to hear such words from employees, they inspire him with a sense of satisfaction in fulfilling his leadership responsibilities. He takes the compliment as gratitude for building a friendly team in the company.

To improve the quality of service, it is recommended to compose scripts by which administrators will communicate with clients. They should spell out how to talk, point by point, and give examples of possible compliments. Beauty salon employees are required to include them in their daily chants.

Psychology has made the discovery that in order to easily and naturally give compliments to people, you need to train on yourself. Every morning in front of the mirror, you should say pleasant words in your address: "You are strong, courageous, successful, you will succeed in life." It is possible that at first you will doubt this. You will feel that you are doing stupid things. But over time, you will begin to trust yourself, and your compliments to customers will become more sincere and natural.

I want to start this article with a warning. The techniques we’ll get to know here will not bring you sales on your own. This is not a panacea for selling sand to Turkmenistan. But they can be an important incentive when a customer is at a crossroads and cannot decide to “buy or leave without buying” and tip the scales in the seller's favor.

Complimenting clients

In the practice of trading, there are more than a dozen such tricks-compliments. And they are all based on the knowledge of human psychology and are as simple as "twice - two". The main task of the seller is to be able to build a dialogue in such a way that the visitor feels that he is considered not like everyone else, not an ordinary buyer, but a special, outstanding visitor of a given outlet, head and shoulders above all others ... if, of course, he makes a purchase.

Let's look at the simplest options for complimenting customers..

• "You are much better than me"

The simplest technique from the group “ compliments"Mentioned above is to match a potential buyer with a seller. Of course, this comparison in all respects should be in favor of the first one. Introducing him to the product you offer (the work performed or the service provided), the seller, by chance, complains to the buyer that he personally cannot afford to purchase this thing, for one reason or another. It directly follows from this that by buying IT, the client, thereby, practically and right now, will demonstrate his superiority over a person who does not have such an opportunity.

The question may arise: what, in fact, is this superiority? In this version, it is positioned as financial.

Examples of compliments to clients

For clarification, here are some examples of compliments to clients.

• I have long dreamed of buying the same laptop for myself. Ever since he went on sale with us. The characteristics are great, the design is great. The thing is advanced. But this is not for me, too expensive. I cannot afford such purchases. It's easier for you. It is immediately obvious that you are earning enough.

• To buy such a ring is a blue dream for me. Look how lovely it is. How it sits on a finger. But I have to work for such a year. You can see right away that you can afford it. You are a successful person ...

Focusing on money is far from the only option. You can play with the customer's appearance: style of clothing, face, figure, posture ...

• I wish I could wear that too. This is from the latest collection, just arrived. But with my figure? This was sewn for slender charming girls with a wasp waist like yours.

• As soon as I saw this jacket, I immediately fell in love with it. I thought to buy - but it will not suit me. This is a thing for a well-dressed, stylish, fashion-conscious and self-conscious person. Such as you, for example.

The themes of education, intelligence, social status, marital status, etc. can be played up in the same way. The main thing is to choose the most winning theme.

How often in business do we need to establish contact with an interlocutor? Remember: you came to a meeting with a stranger, you have a limited time, and you should not just tell a potential client about the possibilities of insurance, you should have time to make friends with him. Otherwise, he will not tell you anything about himself or his family, and your meeting will be just a waste of time. Or another situation. You have come to a business exhibition. And your goal is to recruit as many potential clients or new consultants as possible. That is, in a short time, 3-5 minutes, you need to have time to win over the interlocutor. At the same time, your task is not just to get acquainted, but to establish a business acquaintance.

The easiest way to connect with a stranger is to compliment him.

Almost every day we give compliments to our relatives, friends, colleagues. A compliment is the easiest way to please a person. And with a stranger, thanks to a compliment, you can easily establish contact, make an acquaintance or make friends. In this article, we will not just talk about a compliment, but about a compliment that we can use in business communication. This is a "business compliment". Remember the very first stage of the meeting. Relaxation. Sometimes we do not know what to say to a stranger, especially in the first minute. The simplest phrases that we often use: what a beautiful office you have, how to get to you easily. Each has its own template for such an occasion. Often, the manager teaches the consultant not to continue talking about insurance programs until contact has been made. But have you ever had contact in the middle or at the very end of a meeting, because it was only at the end of the conversation that you finally found a common topic for discussion? You can use a business compliment to shorten the contact process as much as possible. The simplicity of this method lies in the fact that absolutely every person can sincerely say something pleasant. And the more pleasant people will be to communicate with you, the more they will trust you and the higher the chance of a successful deal will be. Of course, any sincere compliment is good in itself. But some compliments are better than others.

There are simple rules for a business compliment:

• Avoid banal compliments. Give specific compliments.
• Don't just pay attention to the obvious. Pay attention to subtle details.
• When you are complimenting someone, it’s not enough to just compliment them. Tell us why you say this.

And now in more detail.

1. Avoid banal compliments. Give specific compliments. Our interlocutor hears banal, usual compliments every day (how good you look, you have a wonderful smile, what a beautiful office you have). And it is important for us that when we meet, the interlocutor remembers us and expresses a desire to talk about himself. When we compliment, we often start using the usual words: OK! Awesome! Fine!

Even simply replacing such general expressions with more expressive ones can significantly color your compliment.

Let's practice.

Instead of great - great!

Good - impressive!

Interesting - exciting!

Kind - caring!

When a person hears compliments, he seeks to hear something specific about himself.

Specific compliments sound truer and more realistic.

Because it is the concreteness of the compliment that allows the interlocutor to feel its sincerity and truthfulness.

We are used to giving people general and commonplace compliments.

You can simply tell the boss you came to the meeting: "You have a very good secretary.".

And you say: “You have a professional secretary. She warned me in advance that you would be late. ".

When people say good words to us, we are pleased that our interlocutor noticed in us something that we are proud of.

Compare:

Your new business suit is wonderful.

Your new suit is very elegant.You look professional in it. I want to deal with you.

If you find it difficult to make a compliment specific, just add the word “because” to the compliment. So let's try:

Your speech was great because you had great contact with the audience and the stories from your experience made a strong impression on us.

You are very caring because you always make time for the little things that make you happy.

You are very attentive, because you always notice in people what they are especially proud of.

You have changed the style. This new suit suits you very well because it reflects your personality and organization.

My partner is the best because ...

Your story is very instructive because ...

Compliments are easy to use in specific language. You just need to be sincere and make it a habit. And business compliments cannot be done in any other way. Otherwise, they will seem taut.

2. Avoid focusing only on the obvious. Pay attention to subtle details.

When we comment on overwhelmingly positive qualities, it makes less of an impression than when we notice hidden traits.

Compare:

You prepared and delivered your presentation very well.

You gave a good presentation, because everyone was sitting still - listening to you. And the joke at the end was especially successful.

You gave a good presentation. You have a good memory and simply wow the audience with specific facts.

The more hidden little things people notice, the more sincere their words seem. Don't focus too much on external qualities. They are visible to everyone. Focus on the inside.

“You have a new portfolio! You have a stylish haircut! "- how easy it is to make compliments regarding external qualities, because it is the person's appearance that we see in the first place. The point is that by complimenting only appearance, we ourselves, without realizing it, let people understand that external data is more important to us. And this is most likely wrong. After all, our real dignity is our character, our abilities and achievements, it is they that express our essence. This is not about stopping complimenting the other person's appearance. But if you pay attention to the inner qualities of a person, you will find that it is much more pleasant for people to hear about themselves that is not striking.

Practice. The next time you start praising someone's outer qualities, shift your focus to inner qualities. Instead of " You have a great smile!" tell: " Your smile is contagious! People around you are always in a good mood.».

3. When you are complimenting someone, it’s not enough to just compliment them. Tell us why you say this.

For example, if you praise someone's work, tell us why this work is so unusual! If you run an agency, you will certainly be pleased to hear from the managers and consultants that you are a great leader. But at the same time, you understand that your job is precisely to be a good leader. You want to know what exactly makes you that way in the eyes of your colleagues.

You are an excellent leader because you can stop any conflict situation. There is always a positive working atmosphere in our agency.

As a leader, you are an example for us. You can intelligently balance work and personal life. You all have time.

« I have an excellent financial advisor. Talk to him, because he, like a real doctor, does not just talk about insurance opportunities, he works with the needs and feelings of clients. And he will select options that will solve exactly your life questions».

More examples:

You have time to work and study at the same time. This speaks of your willpower and serious ability to organize yourself.

You know how to speak to a large audience. You do it in a very natural and convincing way.

Knowing how to properly give business compliments is a kind of art. And the more often you do it, the better you get it.

How to Accept Compliments Another way to create a welcoming atmosphere is to learn how to properly accept compliments. Yes Yes. You also need to be able to accept compliments. And it turns out that many people find it difficult to accept praise.

How do we respond to compliments?

Irina, you have an amazing hairstyle today. - What do you mean, I haven't dyed my hair for so long.

Mikhail, your speech was interesting and emotional. - Don't, I was so worried.

Alexander, there is a magnificent painting on this wall. - What do you mean, she just covers the stain on the wallpaper.

Maria, you have such an elegant suit. - Thank you, he really is so old.

Did you recognize yourself? Smiled? Now, seriously.

Many of us automatically reject compliments. When we react to compliments in this way, we demean the words of the interlocutor. We kind of doubt his words. And we negate all his sincerity and desire to please us. Whatever the reason for our resistance, we must learn to accept the compliment with gratitude. Otherwise, we injure the interlocutor who complimented us. But sometimes you have to muster up the courage to dare to say something to people, all the more pleasant.

Better answer like this:

How nice that you noticed this.

Thank you for your attention.

This is so kind of you.

And finally, the most important secret of a business compliment, which will help you easily "reveal" the interlocutor.

It is best if the person not only hears and accepts your compliment, but really accepts it. And it's very easy to do it!

After complimenting, ask the person a question.

You are a very rich person. It was probably not easy to earn such a fortune. This speaks of your determination and courage. How did you start?

There are so many diplomas hanging on your wall. You are probably a very popular person in your professional circles. Why did you get them?

Answering your question, the interlocutor, firstly, will automatically agree with what you said, that is, they will accept your compliment. And secondly, answering the question, he will tell a lot of interesting things about himself, which will then help you to easily transfer the conversation to his family and loved ones.

And in this way you will be able to quickly establish contact, win over the interlocutor, acquire a business partner and another friend. After all, a business compliment will help you maintain a business relationship.

The right compliments in business can be very appropriate! It would seem: what can a business have in common with a compliment? How can money be associated with courteous attention, sincere praise, and recognition of achievement?

People - that's what inextricably connects these concepts. A person is at the "helm" of any transnational corporation, and a person is at the head of the state, and a person is in command of the army, and we all really want our merits to be noticeable, recognized and rewarded sometimes even with just attention. It is this great purpose that His Majesty Compliment serves.

Modern people, alas, have forgotten how to say the right compliments. It is a pity, it is a pity that the ability to speak beautiful words, compliments is largely lost, and even pathetic attempts to do this sound less and less. And in vain ... after all, since ancient times, people have noticed how beneficial a compliment can change the course of diplomatic negotiations, how it brings interlocutors closer, how it gives strength and supports in life. There was a time when the education system included compulsory training in polite and courteous communication, the ability to create compliments to people. A diligent student could easily express deep approval without uttering a word, but only with a slight nod, and he could envelop a person without ever lying or pointing directly at the hero.

Where are these masters now and are there any such in our time? Rest assured there are! But they are in no hurry to share their secrets, leaving this privilege for themselves, for the elite. Indeed, it turns out that it is not so easy to say a compliment correctly, and sometimes very difficult. This art needs to be learned.

Today we will open the veil of secrecy and everyone will be able to master the basics of creating a dish under the name of "correct compliment". You can feel the full power of this "product" only by starting to use it.

First of all, let's make it clear that there is a compliment.

(French compliment) is a skillfully emphasized certain existing dignity of the interlocutor, a special form of praise, an expression of approval, respect, recognition or admiration; kind, pleasant words. (http://ru.wikipedia.org) Gourmet compliments are a simple but powerful tool. They help build good relationships with other people. They are spoken for a variety of reasons, but they all tend to be enjoyable and raise self-esteem.

The main enemy of a compliment is Flattery - praise of non-existent positive qualities unfairly attributed to the addressee, hypocrisy, obsequious praise, deceitful exaggeration of the interlocutor's importance for the purpose of deception.

Pleasant compliments, exactly compliments, and not exquisitely packaged flattery, will help to establish an unbreakable contact with the most fastidious customer or intractable partner. The most gloomy disposition softens under its influence and the ice of alienation melts.

Correct compliments

To begin with, let's dwell on how to make compliments correctly. We study 4 main types of compliments:

1) Direct compliment

Praise the personal qualities of the interlocutor: beauty, strength, abilities, habits, character traits, business qualities, etc. - ie. what belongs to this particular person.

Examples:

Your scrupulousness is our insurance against any calculation errors.

Unfortunately, not everyone can navigate the terrain as well as you ...

I wonder where they teach such restraint and calmness like yours?

2) Indirect compliment

Praise not the person himself, but what belongs to him or is important, expensive, long-awaited for him: a car, a hobby, the company where he works, her success, fame, etc.

Examples:

I always wanted to have such a car, an ever-popular brand.

B O The largest collection of coins I saw only in the Paris Museum

It is a great honor for us to work with such a famous company as yours.

3) Criticism + Praise

We give the interlocutor a small "MINUS", and then a big "PLUS".

Examples:

You write slowly, but without a single mistake.

Despite your price increase, we are very pleased with the impeccable quality of the work performed.

You have refused to follow the reliable, proven path, and surprisingly, you have found a shorter path.

4) Comparison:

Make a "compliment against the background of an anti-complement to yourself."

Examples:

You were able to assess the situation on the market faster than we

In three days you managed to do what we spent a week on.

I will probably never be able to drive like you do.

ATTENTION: refrain from excessive exaggeration, be sincere and objective so as not to cross the fine line between a real compliment and flattery.

People are so arranged that even in the worst of them there is always something good. Find it and say it out loud. You will hear not only words of gratitude for the compliment. Believe me, they will like it, and they will want to become even better, even a little bit.